Cheerios, a Heart Healthy Food, is Now Pushing Beta Glucans

Posted by Tomohiro Matano on May 20, 2016 6:47:39 AM

You've seen the commercials - parents dancing with their children around a box of Cheerios with the taglines “Healthy Hearts Stay Young” and “Hearts Matter.” You know the honey bee promising lower cholesterols with one simple bowl of Honey Nut Cheerios. 

This isn’t the first time the 75-year old cereal has promoted itself as a heart healthy food beneficial for the ol' ticker. Even back in 1941 when Lester Borchardt first invented “Cheerioats,” health and nutrition benefits played an important role in the cereal’s marketing. In the 70’s Cheerios was marketed as the cereal that contained the most protein when compared to other cereals not made of oats. In the last decade, as heart health and “bad” cholesterol became mainstream, Cheerios marketed itself as the “heart healthy” brand.

So what exactly is behind these dancing claims from the #1 breakfast cereal in the country?

Well, the primary ingredient in Cheerios is whole grain oats and whole grain oats contain something called beta glucan. If you've been reading about barley nutrition on our blog, you know beta glucan is a soluble fiber which has been proven to help lower cholesterol by binding to bile acids and promptly removing them from your system. When your body goes to replenish these acids, it uses up cholesterol, which lowers your cholesterol levels. Cheerios has been pushing this information in a new campaign

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Cheerios' claim to their "heart-healthy" fame is one serving of their cereral provides you with one gram of soluble fiber. So per 100 grams, Cheerios has 3.57 grams of soluble fiber; which doesn’t hold a candle to Mochi’s 8.9 grams of soluble fiber per 100g. And while Cheerios contains roughly the same amounts of calories and protein as Mochi Mugi Barley per serving, Cheerios has three times the fat and over 51 times the sodium per 100 grams.

What will you be feeding your kids for breakfast?  

Our Mochi Barley recipe book contains AMAZING and nurtritous recipes you'll want to add to your breakfast, lunches and dinners today! The Tropical Barley Breakfast Bowl is so delicous! The combination of nutty barley, sweet coconut and pomegranate seeds along with banana and mango are sure to be a Saturday morning hit.  

The recipes are worth the download! 

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Topics: soluble fiber, beta glucan

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